Brand management is a branding component that involves the maintenance and improvement of products, services, and brand perception. Brand management, when practiced correctly, gives cost leverage, improves customer loyalty, and establishes meaningful brand awareness. It also embodies the customer purchasing process relationship, which directly contribute to the bottom line.
We are tasked with managing the tangible and intangible properties of a brand in the country we are representing. The tangible aspects of a company’s brand include the product's price, packaging, logo, associated colors, and lettering format.
Brand equity is the price above the product’s value that consumers are willing to pay to acquire the brand. Brand equity is an internally generated intangible asset in which its value is ultimately decided by consumers’ perception of the brand
A brand manager in our company will continuously seeks innovative ways to maintain the quality of a brand which will help it retain its loyal consumers and gain more brand affinity.
Brand protection is an important aspect of keeping brand quality where we report cases of fake brands, similar writing, brand plagiarism and other unsavory practices, and help brand owners take legal action against offenders.
